Big Bang and 2PM - Idol Showdown in CFs

Found an article talking about idol groups being used in CFs. Idol groups that were compared were Big Bang and 2PM with Kara and SNSD. Here's a rough translation of what was said about Big Bang:

Boy Groups' "Contrasting Image Showdown"

The strategy used for male idol groups in CFs is differentiation. They use their contrasting images to appeal to different markets. For 2PM, it's their masculine charms, while for Big Bang, it's their sense of familiarity (like you're close to them).

2PM and Big Bang's first CF clash was with mobile phones. 2PM showed their strong appeal while Big Bang had a more comfortable/relaxed concept. Their fashion (clothes) also had an opposite feel. 2PM's clothes have loud colors while Big Bang opt for a more natural feel with their casual clothes.

Their contrasting images were also seen in beer CFs. 2PM's hunky/masculine image was emphasized with their smokey make-up, leather jackets and passive faces. Big Bang's concept, on the other hand, was about having fun. They wore simple clothes that were highlighted with their cheerful smiles.

[Then, the article talked about how it's different with girl groups because Kara and SNSD have similar concepts.]

[Then it talked about how the '2PM VS Big Bang' showdown has been effective in increasing the revenues of the products they endorse.]

[The article ended by saying using idols in CFs will continue because it helps the product have 'images' that people associate with the idols.]

Original article : bit.ly/8DnViu
Translation : bigbangupdates.blogspot.com